One of Kenya’s leading IP lawyers, Liz Lenjo, will be hosting an IP High Tea event next week Monday 11th. It’s a must-attend event especially if you’re in the Fashion and Beauty industry sectors. We engaged Liz in and asked her a few questions. We hope the interview on the IP High Tea will provide more clarity for you the reader and potential attendee.
What is Intellectual Property and why does anyone in business especially fashion and natural lifestyle industry need to care?
Intellectual property law is an area of law that helps protect the expression of ideas and transform them into intangible property thereby granting proprietary rights. This would mean protection of brands created, designs of the apparel, shoes and jewelry, packaging of the products especially for beauty and hair care products, secret formulas used to create the products and protection of confidential information shared in the processes of creation. Such protections are achieved through trademarks, utility models, industrial designs, in some cases patents and copyright. But such protection is informed by the business and its goals.
Why the concept of high tea? Will that mean that people come dressed the part as well?
The concept of the high tea is to have a more relaxed way to exchange knowledge as opposed to the boring conference approach. It is also our way of showing the fashion and beauty entrepreneurs that we lawyers can also speak their language and communicate and share knowledge in a way they can relate.
It would be great for people to dress up and have fun with it. People tend to be confident when they are dressed up and we want to remind our audience that they are fabulous and smart. We would like them leaving the event even more confident because of the legal smarts they will have acquired.
What made you think of linking a creative concept to law, considering everyone believes “legal” is dull and snobbish?
This is my way of trying to make the law accessible. So many creative economy entrepreneurs find our way of life quite dull and snobbish and I wanted to change that. My exposure to the creative economy as a model made me realize that as lawyers we seem rigid and hard to relate with. It has always been my goals since I started to specialize in Intellectual Property Law to be accessible and relatable.
People perish because of the lack of knowledge and I am intent on making this knowledge available. And thanks to the sponsors we are able to make it accessible. This is my way of giving back to the community. I hope people take advantage of this and come in numbers to know more about the law in the fashion and beauty spaces. Also, protective lawyering is much more affordable than defensive lawyering. This is my attempt at giving basic information to empower entrepreneurs to know when something is not going right in their business.
What should attendees expect from the event?
We shall be exploring intellectual strategies for our Kenyan businesses and also share how to design your business to be able to use intellectual property as collateral. Also, we shall educate the attendees on existing laws and recently passed laws like the Traditional Knowledge Act, which many are very unaware of yet it plays a crucial role in the fashion and beauty businesses. We shall also talk about contracts and businesses opportunities.
We hope lifestyle and fashion and beauty bloggers also attend. They woo will benefit from knowledge on how to protect their businesses and how to negotiate better contracts
If one cannot attend the event, will they be able to watch on live stream or snippets online later?
Unfortunately, we shall not be live streaming but there will be a follow-up blog on www.lizlenjo.com.