The Afro Hair Awards (TAHA) is Kenya’s largest, most inclusive beauty event, offering unlimited networking, education, and professional growth opportunities to all sectors of the Hair industry. The 2017 edition is happening next week and the events will be held as follows:
- Judging Event: Friday 1st Dec 2017 at the Michael Joseph Centre on Waiyaki Way from 8:00am-5:00 pm. Entry Kes. 500/= pay to Till No. 748477
- Gala Night: Saturday 2nd Dec 2017 at the Intercontinental Hotel from 6:00-10:00 pm. Entry Kes. 500/= pay to Till No. 748477
The interest garnered by this event and that it also includes showcasing of natural hairstyle, products, and brands; the team at Hairpolitan decided to ask the organizers a few questions to understand the thinking behind the event.
What gap(s) did you notice for you to create the Afro Hair Awards and how does the event help you meet the need?
Within the last decade, the hair industry has grown by leaps and bounds making it a highly lucrative market with lots of heavy investments into the industry. However, the growth of the industry did not directly translate to the growth and recognition of talent within the industry. Thus, The Afro Hair Awards was started to create a healthy competitive environment that will celebrate and showcase the prowess of the industry in the various areas.
The Afro Hair Awards 2017 is the 3rd event you have organized what are the key learnings you’ve had thus far? Also, what is the most challenging aspect of putting together such an event?
- Be flexible: Things will not always work how you want them to and you have to be flexible enough to work this into your event planning.
- Maintain relationships: At TAHA one of the key pillars of our efforts has been maintaining relationships with all the guests and in general the industry stakeholders. This has helped us grow the event to a new level each year. We started out with slightly above 200 guests and 6 sponsors for 2015 and now in 2017 we already have 14 sponsors (some who are repeat sponsors) and we are targeting 1000+ guests.
- Challenge: though we have tried to have an extensive reach out campaign we have still not managed to get all the industry stakeholders to know and participate in the event.
Tell us more about the post-event training that you give to winners, what learning modules are they taken through?
Besides just awarding the people, the awards scheme also has a platform for enriching the hair industry with new skills through the ‘Hair-Raising Conference’. The HRC brings together industry professionals for a day of training in non-typical hair related topics such as ‘how to make your money work for you’ leveraging social media’ and many more. We are also working round the clock to ensure that the winners of the 2017 event will get to be enrolled in the prestigious pilot of TAHA Mentorship Program.
Do you have or do you plan to have a Natural Hair segment that awards stylists and salons that deal with natural hair? Also, how has the natural hair lifestyle movement affected the industry?
Our awards scheme has 15 categories, one of which is the Afro/Natural Hair C
category which is also well represented in the event name. The category does not only target stylists who work on natural hair but also the larger group of people who like to ‘Do It Yourself’ as we seek to be more inclusive.
The Natural Hair Category has become a game-changing force within the industry that has disrupted how the hair industry has previously been and this can be attested to by the increase in the number of natural hair communities and natural hair care product suppliers.
If one cannot attend the event will there be FB or YouTube Live channels that they can watch it on?
We will stream sections of the judging event via our social media platforms.